Hey, Shop Cee Cee.

Orange Chowk started with a simple frustration, creatives in India weren't being seen for what they truly do.

And over time, something shifted. They stopped seeing it themselves.

Creatives shaped culture once.
They still do. They just stopped believing it.

The ability to make people think, feel, build, remember... it's still theirs. It always was.

We're just here to help them see it again. The proof exists. We just keep bringing it to the creatives.

What pulled us to Shop Cee Cee is the role it plays in helping people discover.

Designers. Makers. Independent voices. Creative perspectives they may never have encountered otherwise.

And that matters, especially now. Because we live in a world where algorithms increasingly decide what gets seen and what gets ignored.

What Chehal reminds us is that curation is more than selection. It is a way of paying attention. Of recognising value before everyone else does. Of creating opportunities for people and ideas to find the audience they deserve.

And that's why this conversation matters. Because creatives need to hear from people who have built a practice around trust in their perspective. People who understand that taste is not about knowing what's popular. It's about knowing what matters.

And that's why this feels like the kind of conversation that belongs with Chehal Chawla, at Shop Cee Cee.

- orange chowk.